Packaging and labels are vital. If you wrongly package or label your products, you will likely have a problem with the authorities. In addition, poor packaging will not easily capture the attention of target customers, meaning that your products will likely languish on the shelves for a long time. But when you design the labels and packaging correctly, you can expect to make more sales. Here are things you should know before designing the labels and packaging for your products.
Packaging Provide Protection
The primary purpose of packaging is to protect the product. For instance, food products are packaged in cans and plastic bags to protect them from dust, dirt, and other contaminants. Bulky materials like appliances are packaged in boxes that protect them from dust, water, and damage during storage and transit.
So when choosing and designing packaging and labels, consider your products’ supply chain journey. You should pick strong materials and give strict instructions on how the materials should be handled during transportation. This prevents damage during handling and transport.
Labels and Packaging Provide Key Information
The packaging and labels carry essential information about the products. They carry the name of the product, the manufacturer’s name and location, the quantity, special features, and much more. For food items and drinks, the labels and packaging will have the ingredients, manufacturing and expiration dates, flavor, how to use/prepare, and warning messages, among other details. All the details on the label and packaging should be visible and legible to help customers make the right decisions.
Packaging and Labels Can Promote Your Products
When designing packaging and labels, know that they are part of your marketing strategy. So the packaging and labels should stand out. They should capture the attention of customers from a distance. If customers notice the product, they will likely want to know more about it. They will read its name, its purpose, and other details and will likely buy it. So when designing the materials, ensure they look better than those of your competitors. Additionally, let the packaging and labels match your brand’s theme colors.
Ink Test is Vital
Your product labels and packaging materials should withstand rubbing and abrasion that happen during handling and transportation. The packaging will rub against other tough materials, and the label could be damaged, losing vital information in the process. So while designing the labels and packaging, you should have the ink test equipment to determine the abrasion resistance of the labels and packaging materials. If the labels are easily damaged, you should improve them to meet the required standards.
Proper Packaging and Labeling Ensures Compliance
There are set compliance standards that products must meet before they are released to the market. The product must be well packaged and labeled. So when designing the packaging and labels, consider the set guidelines to ensure compliance. Use the right materials, provide essential information, including warning messages, do an ink test, and much more, and your products will be approved. You will not have any problems with the regulating authorities or your customers.
Consider Safety
When designing packaging materials, you should consider the safety of consumers. Don’t package the products using materials that can threaten their health. If you don’t know what can work for your products, just do some research, and you will get the safest packaging materials.
Consider Cost and Sustainability
Although packaging and labels are vital, you should not divert all your resources to designing them. You can work with a packaging strategy expert throughout the design process to ensure you stick to the budget and get the best results. Don’t be tempted to overspend on crazy packaging designs. Companies are now opting for inexpensive, recyclable materials and sustainable designs to save money in the long term.
Researching Will Be Essential
If you want your packaging and labels to stand out, you must do your research. You need to critically analyze the materials and designs your competitors are using. In addition, get on the internet to see different designs that can work for your products. Take your time and get creative to ensure you come up with outstanding packaging and labels. Alternatively, you can do research to find the best packaging design specialists and hire one to handle the project for you.
